it's not how we travel, it's how we behave
Across Britain, the share of all journeys made by bike is static at about 2%. With some regional exceptions, cycling growth has neither matched record public investment, nor has it followed unprecedented sporting success.
Even in London, which is enjoying a cycling revival, surveys show that many more adults and children would like to saddle up, but are deterred by fear of traffic.
Policy makers tell us that keeping cyclists apart from motor traffic is the best way to ease their fears. Or could it be that paint and concrete is more politically seductive than reforming national traffic law?
Granted, Dutch style infrastructure delights those who assume that behaviour change is impossible But green or blue, all bike lanes end somewhere, and a raised kerb in Bow will not help you in Bolton.
For cycling in Britain to become mainstream, attitudes to cyclists have to change. Without this, spending millions on separating bicycles from motor traffic seems perverse. Indeed, the signs are that segregation entrenches the cycling apartheid which has alienated public support for so long.
Accordingly, we think it is more effective to focus on the person, not the bike. Equality and mutual respect should drive a refreshed highways agenda, irrespective of mode, delivered through Education, a Safe Passing Rule, and Making Cycling part of the Driving Test.
We believe that bringing people together would cost less and achieve more than keeping them apart.