it's not how we travel, it's how we behave.
Across Britain, the share of all journeys made by bike has hardly moved in the last ten years, despite record public investment.
Surveys show that millions more adults and children would like to saddle up, but are deterred by fear of traffic.
Policy makers assume that keeping cyclists and motor traffic apart is the best way to ease their fears. But is it?
All bike lanes end somewhere, and a raised kerb in Bow will not help you in Kew.
At Bikeaware we believe that a better way is education, safe passing rules, and making cycling part of the driving test.
We believe that bringing people together would cost less and achieve more than keeping them apart.